June 2021 | Lab Grown Magazine

June 2021 | The Lab Grown Diamond Resource Book 24 To advertise call (888) 832-1109 | June 2021 25 The two big questions for LGDs are what role they will play in bridal, and will it expand beyond the U.S.market.Currently,we see a growing interest in LGD-set engagement rings and the fate of this development is really in the hands of marketers. And in the hands of advertisers,may I add. It was N.W. Ayer and Sons, the ad agency credited for the famed “A diamond is forever” slogan broadcast by DeBeers – now a DeBeers/Forevermark somewhat silenced tagline – that knew how to keep diamonds top-of-mind. Today’s dual diamond market requires dual marketing, not dueling marketing , which, I think everyone would agree, we’re still seeing too much of. Something we always need more of, though, are facts, especially when discussing and comparing man-made and mined diamonds. For that, the industry is fortunate to lean on leaders such as Edahn Golan. (www.edahngolan.com ) Dan Scott is the founder and brand architect of Luxe Licensing, a New York/metro marketing firm with past and current clients including Gucci Jewelry, Harry Winston, Crevoshay and demi-fine TM brands. Dan holds the “demi-fine” trademark for jewelry/ watches having created the term that is now searched in the tens of millions each day. Selected as New York City’s New School of Continued Education and Professional Development's latest digital marketing instructor, Dan enjoys brand and marketing discussions and welcomes conversation. He may be reached at dans@luxelicensing.com or via www.LuxeLicensing.com ◊ When citing the average price differential of natural and lab- grown diamonds, Golan says, “Rising prices are closing the gap.” (Chart: www.edahngolan.com ) "2021: Poised for Growth,” as reported by investingnews.com featuring Golan’s market overview in January of this year with his “Diamond Prices ‘V-shaped’ Recovery” graph specific to 2020 wholesale round polished diamond demand trans- action price index. (Chart: www.edahngolan.com )